Week 8 EOC: Bratz VS Mattel

Bratz and Barbie are two big names in the toy industry with a long lasting family feud that has been dragged out for almost a year.  These brands have made their mark on the world with their many figurines movies videogames songs posters products that have been sold worldwide. These memory making icon in the hands and homes for millions of little girls around the world have been in a struggle to prove who exactly really owns the rights to the “Bratz” brand. Mattel has spent large sums of money in this fight to claim what they believe is their own property. You can tell by a long distance the difference between the much loved dolls and the difference in the attitude that where given to the in the creation so what makes Mattel think it is rightfully theirs to own in retrospect to this undeniable fact. Most see the conflict as a huge waste of money on the part of the larger rival Mattel. “The rehearing of the first where, in 2008, a jury concluded that Barbie doll clothing designer Carter Bryant was under contract to Mattel when he came up with the initial design for the Bratz dolls. The jury awarded Mattel $100 million, and the trial judge ruled that the Bratz franchise was the property of Mattel.”( ANN ZIMMERMAN)  this was the one of the victories of Mattel which was to later get overturned which Mattel continued this back and forth between the two. This leaving the owner of the brand up in the air.